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Stepping into the offices of Brand Synergy Group in the heart of Union Square in NYC feels a lot like arriving at a Zen garden of uber-cool and fame. The open layout shouts success from every corner and, as I made my way to meet CEO Jeff Straughn, that hip hop artist (entourage in tow, of course) I bumped into coming out of the elevator but have yet to place only added to the company’s mystique.
I’ll admit, I knew next to nothing about Brand Synergy Group, or BSG, before my interview with Straughn. OK, if I’m to be totally honest, I should actually do away with the “next to” and give into my utter and complete ignorance. But only because sometimes out of lack of awareness there can come great enlightenment, and I found in Straughn a wonderfully passionate spokesperson for the wonder that is BSG.
